« Urethane » is an immersive experience using Virtual Reality to communicate visually and in three dimensions the universe of the young fashion designer Vanessa Schindler.
Virtual Reality allows to surprise, to inform and to propose a unique experience, and fashion, in particular, try to constantly renew itself by offering new, strong and original experiences with unique sensations to describe a universe and an identity.
This project brings Virtual Reality out of it’s primary use, which is mostly video games and use it functionally as a new communication tool.
All this project was self initiated as part of my degree project. I contacted the fashion designer, learned to use 3D softwares, used the photogrammetry process, organized shootings, worked with a musical composer... directed the entire artistic conception of the virtual reality project and designed a print edition.
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